The Neighborhood Postcard Project is a worldwide participatory project that fosters community connection through storytelling exchange. Residents share personal positive stories about negatively stereotyped neighborhoods on a postcard and we deliver them to random people in that same city to break down stereotypes and build community.
The project began as the SF Postcard Project in April of 2013 in San Francisco. I was working on a project with youth in San Francisco’s Bayview neighborhood and they went out and talked to people in their neighborhood and asked them what they wanted to improve in Bayview. They heard about gang violence, unemployment, and drug use — but they finally came back and said that all they wanted to do was change other people’s perception of Bayview. I found that extremely powerful. They had an opportunity to try to end violence or homelessness in their neighborhood, but they said no all we want is for people to not look at us and assume certain things because we live in a certain neighborhood. So I set out to find a way to help them do this and change perception of San Francisco’s marginalized neighborhoods in the process. The project was born.
Since then, people all over the world have expressed interest in adopting the project in their community. What began as the SF Postcard Project is now the Neighborhood Postcard Project — working to tell positive stories, change perception, and build community not just in San Francisco, but all around the world.